We are pleased to announce that, Dr. Carl Seashore has been named Associate Chief Medical Informatics Officer for the UNC Medical Center. Dr. Seashore is a Professor of Pediatrics in the Division of General Pediatrics & Adolescent Medicine with interests in quality improvement, newborn care, ambulatory pediatrics, and informatics. Dr. Seashore has worked extensively with the Perinatal Quality Collaborative of North Carolina (PQCNC) on projects relating to newborn care delivery across the state, helping lead several initiatives including those aimed at improving care for babies with NAS and risk for sepsis. Other past QI initiatives include QI coaching and serving as an Informatics expert for the EMPower Breastfeeding Collaborative, a Centers for Disease Control and Prevention initiative coaching hospitals throughout the US to improve mother-baby care during birth hospitalization and breastfeeding outcomes. He was also a participant in the 2018 IHQI project, “LGBTQI”, which focused on improving care for patients in the LGBTQ community at UNC’s Children’s Primary Care Clinic, where he also supervises residents during their clinic experience. Within clinical informatics, he focuses on a broad range of topics including clinical decision support, documentation efficiency tools, workflows, and interface integration. He is certified by Epic Systems as a Physician Builder in basic, advanced, and analytics building, maintaining an active building habit focused on flowsheets and smartforms, navigators, and smart texts for common documentation needs.